Terms, in plain language

The short version of how engagements run. The full details live in each client agreement — this is the part worth knowing up front.

PaymentMonths start paid.: Each cycle is invoiced on day one and due within 7 days. One-off projects are invoiced on delivery. Overdue balances accrue 1.5% per month, and work pauses after 15 days overdue — it resumes as soon as the balance clears.
ApprovalsSilence keeps things moving.: Work submitted for your approval is considered accepted after 5 business days, so your program never stalls. Compliance-reviewed content is the exception — it always waits for an explicit yes.
When things waitReserved capacity stays reserved.: If access, inputs or approvals stall beyond 10 business days, the affected work goes on hold and picks back up as capacity allows. Monthly fees cover reserved capacity, so they remain due. Approved work left unimplemented for 90+ days gets a fresh look before shipping — search moves fast.
RevisionsTwo rounds, one list.: Every deliverable includes two revision rounds. Feedback works best — and counts — as one consolidated list.
ResultsEvidence, not predictions.: Search rankings can't be promised by anyone, so I don't sell promises. I sell measured, source-and-date reporting on real movement — and I tell you plainly what moved because of our work and what moved on its own.
RefundsAll sales are final.: Capacity is reserved when an engagement starts. If a specific deliverable was never delivered, that's on me and it gets made right — that's the one exception.
Your work & my toolsClean ownership.: You own everything I deliver to you, once paid in full. The methods, frameworks and tools I used to produce it remain mine.
Case studiesOnly by agreement.: Your name and your numbers never appear anywhere without a written yes.
Parting ways30 days, both directions.: Either of us can end an engagement with 30 days' notice. Paid transition support is available so nothing is lost on the way out.